{"id":3753,"date":"2025-06-03T10:35:05","date_gmt":"2025-06-03T15:35:05","guid":{"rendered":"https:\/\/somos.rest\/?p=3753"},"modified":"2025-06-23T14:35:14","modified_gmt":"2025-06-23T19:35:14","slug":"somos-joins-shift-ecuador","status":"publish","type":"post","link":"https:\/\/somos.rest\/es\/somos-se-une-a-shift-ecuador\/","title":{"rendered":"SOMOS se une a SHIFT: Comunicaci\u00f3n estrat\u00e9gica y transformaci\u00f3n empresarial en Ecuador"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3753\" class=\"elementor elementor-3753\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28389182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28389182\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-727eb055\" data-id=\"727eb055\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e337d38 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e337d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-1024x756.jpg\" class=\"attachment-large size-large wp-image-3891\" alt=\"\" srcset=\"https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-1024x756.jpg 1024w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-300x222.jpg 300w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-768x567.jpg 768w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-16x12.jpg 16w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM.jpg 1259w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d34cc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c4d34cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SOMOS<\/strong> took part in the first edition of <strong data-start=\"288\" data-end=\"351\">SHIFT: Communication for Business Transformation in Ecuador<\/strong>, an event organized by the British-Ecuadorian Chamber of Commerce (<em data-start=\"419\" data-end=\"433\">BritCham UIO<\/em>) with the support of the British Embassy. This new platform brought together experts and leaders from diverse industries to explore how strategic communication can drive innovation, strengthen reputations, and support Ecuador\u2019s global positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a6429 elementor-widget elementor-widget-text-editor\" data-id=\"15a6429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"true\"><div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"relative flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"dbebe9c5-99b3-4110-b694-031c970b66ed\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light\"><p style=\"text-align: center;\" data-start=\"62\" data-end=\"125\"><strong>A Space For Strategic Dialogue<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e0e12 elementor-widget elementor-widget-image\" data-id=\"f6e0e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-2-1024x756.jpg\" class=\"attachment-large size-large wp-image-3910\" alt=\"\" srcset=\"https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-2-1024x756.jpg 1024w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-2-300x222.jpg 300w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-2-768x567.jpg 768w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-2-16x12.jpg 16w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-2.jpg 1259w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d6525 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b5d6525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"129\" data-end=\"430\"><strong>La Cava<\/strong> became the setting for the After Communication Event, where key voices from <strong>Ecuador and the United Kingdom<\/strong> came together to explore how communication can drive transformation and strengthen connections. The evening encouraged open and genuine conversations in a warm and welcoming setting.<\/p><p data-start=\"141\" data-end=\"380\">Accompanied by a selection of <strong>Ecuadorian wines and local flavors<\/strong>, the event became a space for connection between professionals, industry leaders, and institutions united by a shared vision of sustainable progress and global relevance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a30b7 elementor-widget elementor-widget-text-editor\" data-id=\"58a30b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"true\"><div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"relative flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"dbebe9c5-99b3-4110-b694-031c970b66ed\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light\"><p style=\"text-align: center;\" data-start=\"126\" data-end=\"183\"><strong>Connecting Culture and Innovation<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab544b5 elementor-widget elementor-widget-image\" data-id=\"ab544b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"943\" src=\"https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-3-1024x943.jpg\" class=\"attachment-large size-large wp-image-3914\" alt=\"\" srcset=\"https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-3-1024x943.jpg 1024w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-3-300x276.jpg 300w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-3-768x707.jpg 768w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-3-13x12.jpg 13w, https:\/\/somos.rest\/wp-content\/uploads\/2025\/06\/BRTCHAM-3.jpg 1259w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac93a5c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ac93a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"185\" data-end=\"479\"><strong>LA CAVA<\/strong> was more than just a venue\u2014it reflected the core values of SHIFT: innovation, cultural richness, and forward-thinking leadership. By joining initiatives like SHIFT, SOMOS continues to grow as a space where food, culture, and ideas come together to help shape a more connected and forward-looking Ecuador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SOMOS took part in the first edition of SHIFT: Communication for Business Transformation in Ecuador, an event organized by the British-Ecuadorian Chamber of Commerce (BritCham UIO) with the support of the British Embassy. This new platform brought together experts and leaders from diverse industries to explore how strategic communication can drive innovation, strengthen reputations, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SOMOS Joins SHIFT: Strategic Communication and Business Transformation in Ecuador - somos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somos.rest\/es\/somos-se-une-a-shift-ecuador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOMOS Joins SHIFT: Strategic Communication and Business Transformation in Ecuador\" \/>\n<meta property=\"og:description\" content=\"SOMOS took part in the first edition of SHIFT: Communication for Business Transformation in Ecuador, an event organized by the British-Ecuadorian Chamber of Commerce (BritCham UIO) with the support of the British Embassy. 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